New €150 Million Luxury Development Planned Near Puerto Banús

ARG Promociones has confirmed plans for a new luxury residential project on a substantial site close to Puerto Banús.

The residences are expected to start from approximately 170 m², placing the project firmly within the upper end of Marbella’s new-build market.

Current plans include:

• Spacious private terraces
• Private gardens in selected residences
• Luxury penthouses
• Outdoor swimming pools
• Spa and wellness facilities
• Modern fitness facilities
• Landscaped communal areas
• Social spaces
• Concierge services
• Security

The overall concept appears to focus on creating a private residential environment with services and amenities more commonly associated with luxury resorts and five-star hotels.

The project is planned in an established residential area close to Puerto Banús and Hotel Guadalpín Banús, with easy access to the marina, beaches, restaurants, international schools, golf courses and the wider Nueva Andalucía area.

This is one of the factors that makes the development particularly interesting.

Large plots suitable for substantial new residential projects are increasingly difficult to find close to Puerto Banús, where much of the surrounding area has already been developed.

For buyers, this could create something that is becoming relatively rare: a completely new luxury residential environment in an already established prime Marbella location.

The development is being positioned towards the upper end of Marbella’s residential market.

Properties are expected to begin at approximately 170 square metres, with an emphasis on generous indoor and outdoor living spaces.

Large terraces and private gardens are expected to play an important role in the design, while a selection of penthouses is also planned.

Although final layouts and specifications have not yet been released, the scale of the residences suggests that the project will appeal to buyers looking for more than a traditional holiday apartment.

It is likely to attract clients searching for a substantial second home, permanent residence or high-quality property in one of Marbella’s most established locations.

The facilities planned for the development are also significant.

Luxury buyers in Marbella increasingly expect more than a swimming pool and landscaped garden. Wellness, security, fitness and service have become much more important, particularly in the upper segment of the market.

The new Puerto Banús project is expected to include spa and wellness areas, modern fitness facilities, swimming pools, social spaces, concierge services and security.

This follows a wider trend in Marbella towards residential developments that combine private ownership with the comfort and service traditionally associated with luxury hospitality.

Puerto Banús remains one of the most internationally recognised locations on the Costa del Sol.

The marina, beaches, restaurants, luxury retail and nightlife have traditionally made it attractive to international second-home buyers.

The surrounding residential areas also provide easy access to Nueva Andalucía and its Golf Valley, including some of Marbella’s best-known golf clubs.

At the same time, buyers are increasingly looking slightly beyond the marina itself for properties offering greater privacy, more space and stronger residential qualities while remaining close to Puerto Banús.

A new development of this scale could therefore sit in a particularly interesting position within the market.

ARG has indicated that the project is primarily targeted towards the international luxury residential market.

That is consistent with the type of buyer currently active at the upper end of the Marbella market.

International clients are increasingly looking for properties that combine several elements: location, space, privacy, security, outdoor living, wellness and professional services.

Developments capable of bringing these qualities together within one community are naturally attracting considerable interest.

The project remains in an early planning and development phase.

At the time of writing, there is no officially confirmed sales launch, price list or completion date.

Further information regarding architecture, property configurations, final specifications and availability is expected as the development progresses.

For buyers interested in new developments around Puerto Banús, this is therefore a project worth following from an early stage.

Official prices have not yet been released.

It would also be premature to calculate individual property prices based on the estimated €150 million value of the completed project.

Pricing will ultimately depend on factors such as property size, orientation, floor level, views, terrace size, private gardens, penthouse configuration and final specifications.

What is already clear is that the development is intended for Marbella’s prime luxury residential market.

New construction in Marbella continues, but genuinely strong development locations are becoming more difficult to secure.

This is especially true close to Puerto Banús, Nueva Andalucía and the Golden Mile.

For buyers, the quality of the location is often just as important as the property itself.

A development can offer exceptional architecture and amenities, but long-term desirability will ultimately depend on its surroundings, accessibility and scarcity.

The combination of a large site, proximity to Puerto Banús and a high-end residential concept is therefore what makes this project particularly interesting.

At Vantage Marbella, we believe the most attractive new developments are not necessarily those with the most impressive marketing.

The real value lies in understanding location, quality, scarcity, positioning and long-term demand.

This new project near Puerto Banús has several characteristics that make it worth monitoring.

Its location is established. Available development land in the immediate area is limited. The residences are expected to offer substantial space. And the planned amenities reflect what international luxury buyers are increasingly looking for in Marbella.

There are still important details to come before the development can be properly evaluated, including final architecture, views, specifications and pricing.

Those factors will ultimately determine how attractive the project becomes compared with other luxury new developments currently available across Marbella.

For clients considering a new-build property in Puerto Banús, Nueva Andalucía or the surrounding Marbella area, Vantage Marbella can help compare upcoming developments with existing opportunities and identify which projects offer the strongest combination of lifestyle and long-term value.

What is the new development near Puerto Banús?

ARG Promociones is planning a new luxury residential development on more than 12,000 m² of land close to Puerto Banús and Hotel Guadalpín Banús.

How large will the properties be?

The residences are expected to start from approximately 170 m², with large terraces, private gardens in selected properties and luxury penthouses.

What amenities will the development have?

Plans include swimming pools, spa and wellness facilities, a modern gym, landscaped areas, social spaces, concierge services and security.

Have prices been announced?

No. Official property prices have not yet been released.

When will sales begin?

An official sales launch has not yet been confirmed. The project remains at an early stage and further information is expected as planning and design progress.

Is the project suitable for international buyers?

Yes. The project is being positioned towards the international upper end of the Marbella property market, with large residences and a strong focus on lifestyle, privacy, wellness and services.

How can buyers receive information about the development?

Vantage Marbella follows new and upcoming developments across Marbella and the Costa del Sol. Clients interested in this project can contact us for updates, comparable opportunities and guidance as further information becomes available.

This article is based on information publicly available as of 6 August 2026. The project remains at an early stage and details including final property configurations, prices, launch dates, specifications and completion dates may change as the development progresses.

Source basis reviewed for this article includes:

• ARG Promociones public project information
• La Opinión de Málaga reporting on the land acquisition
• Spanish and Costa del Sol property-sector reporting on the project
• Publicly available Marbella planning and development information